Ted is a change agent, trend spotter and principal of the LOHAS Group, a strategy firm focusing on helping companies discover, create, nurture and develop their unique brand assets to access and profit from the +$300 billion Lifestyles of Health and Sustainability marketplace (LOHAS). He is uniquely positioned to have a large picture understanding of macro trends affecting the LOHAS market that can indirectly affect how a company conducts business in the future and assess new opportunities. He has been instrumental in the development of the global LOHAS concept that has spread rapidly throughout the world as an identifier of elevated and deeper connection with planet, people, profit and healthy living. Ted is renowned for leading the annual LOHAS Forum, LOHAS.com and LOHAS Journal the past 9 years. He has worked closely with executive teams pursuing environmental, social and wellness innovations at corporations including Coca-Cola, MINI, Mohawk Flooring, Jurlique, Macy’s, Ecobonus and Natureworks. Ted is a highly sought international speaker on LOHAS market insights and presents frequently to Universities, business associations, and companies. He is a contributing writer to various national and international business publications. He also serves on several boards promoting sustainability, education, social entrepreneurship, racial integration and micro-credit enterprises.
Ted grew up as an outdoor enthusiast in the mountains of Colorado where his family developed a nonprofit that helps impoverished women in Vietnam and Guatemala through micro credit financing and currently has over 5,000 loans in the field. He has been involved in community outreach and nonprofit work from a young age. He has a Bachelor’s degree in international relations from the University of Colorado and a Master’s degree in adult education from Regis University. Ted has a strong passion for teaching and igniting the spark of insight in people. He has lived overseas in Asia where he assisted in nonprofit work and studied Chinese. He also lived in Japan and was a ski coach during the 1998 Nagano Winter Olympics. He, his wife and his dog currently reside outside of Boulder Colorado.
Speech Topics Include:
The Future of the LOHAS Market & Trends
The +$800B LOHAS marketplace is ever expanding. Hear where it started, the evolution and where things are headed as it expands into new and emerging markets and connects with both younger and older generations of consumers. As the market is constantly shifting, learn ways to engage with your customer to demonstrate your values and authenticity.
The Entrepreneurs Journey
Most are familiar with Joseph Campbell's hero's journey but how often is this applied to brands and companies? Take the analogy of the hero and apply it to the development of a brand and you can get a very interesting veiwpoint of where your are along your company's journey quest.
Innovation and Inner Nova
Where does innovation truly come from? It comes from some place inside all of us. Hear how the applications of innovation management for a company can be applied to the self and result in outward developments of successful innovation for your organization.
Ted has presented at numerous Universities, Associations and business conferences including:
